At 6'2" by 18, I never saw myself in fashion. Nothing fit. Nothing felt right. So I started making my own clothes.

What began as necessity became my signature, and the start of the SMART brand.

I design for women who, like me, refuse to fit in. Women who value individuality, quality, and the freedom to dress with intention.

BEYOND CLOTHING

My work has since grown beyond clothing. Today, I curate ethical jewellery and homeware, each piece chosen for its originality, integrity, and beauty.

I collaborate with artisans in South Africa and Europe, celebrating traditional skills and sustainable materials. I sit with weavers, learning their techniques, sharing stories, and the occasional blister, just as I once learned embroidery from my mother and grandmother.

This work is about more than me.

It’s about the hands behind each piece.
The stories behind every thread.
The soul behind the shop.